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How to Design a Project Communication Plan That Works


Good communication is undoubtedly one of the most important project manager skills. One survey suggests that productivity improves by 20-25% with connected employees, and the statistics certainly back this up!

But good communication is more than just sporadically picking up the phone to your remote workforce or arranging another team meeting with no clear focus. You need to have a plan—one that details exactly what needs to be communicated, by whom, and by when. This is perhaps unsurprisingly called a project communication plan.

Why do I need a project communication plan?

56% of money spent on a project is at risk due to ineffective communications

It’s not easy keeping on top of all your communications. If you were asked now to list all of these off the top of your head, would you be able to do it?  We would guess not.

Even if you did manage to (well done, by the way), what happens when your stakeholders and team members start going on annual leave, take sick leave, or move onto a different project? With every change, it becomes harder to keep track of who should be doing what and who the new point of contact is.

There is also the economic impact to consider.  (Project Management Institute) has stated that 56% of money spent on a project is at risk due to ineffective communications—a definite recipe for project failure.

Download our tip sheet to help you avoid project failure

That’s why putting together a detailed plan is so important. Here are some of the questions you will need to ask yourself.

What needs to be shared?

information sharing

Sounds obvious, right? However, it is not enough to know generally what information you should share.

You need to be specific. Each stakeholder group has different priorities, so they must be supplied with only the details that they are interested in.

For example, your high-level executives will be particularly interested in your project’s ROI. However, providing this information to your team is not likely to resonate, as they will probably be more interested in the project’s status.

Takeaway: List all of your different stakeholder groups that need to be informed and note the information that each one needs to know.

Read our blog post – How to create an effective stakeholder engagement strategy

How often should it be shared?

daily meeting requests

Now you know the information that needs to be shared and who to, you now need to decide who is responsible for each communication and its frequency.

Have you ever felt like you are bombarded with unnecessary daily meeting requests? Or not been given enough opportunities to provide important feedback about your project? I think we have all been there!

It is important to get the right balance between giving too frequent feedback and not enough. More importantly, you must provide each stakeholder group with the appropriate amount of communication that THEY need. For example, you might have weekly meetings with your team to review the status of your project, but have monthly status report meetings with higher management.

Takeaway: Look at your stakeholders and consider how often you think they need to be informed about the status of your project.

For more insights, check ourCommunication TipsandCommunication Mistakes.

How will it be communicated?

an average interaction worker spending an estimated 20% of their workweek managing their emails

But why are companies choosing to use this software? Some reasons include:

  • Simple and secure file sharing – Share files in a secure online repository and allow members to add to or comment on the same document. No more multiple versions of documents!
  • Collaborate anytime, anywhere—You don’t need to wait for the next scheduled meeting to make comments or changes. Internal and external stakeholders can log in and collaborate from any browser-equipped device, anywhere in the world.
  • Easy task management—You can see in one place what tasks your team members are working on. You can also assign them tasks, set reminders, and set deadlines to ensure they stay on track.

Takeaway: Conduct research and find the right software for your project. To help you, read our guide to finding the best collaboration software for your business.

online collaboration guide

FAQ

What is a communication management strategy?

A communication management strategy is essentially a blueprint that a project manager uses to ensure all project stakeholders are kept informed in a timely and efficiently. It comprehensively defines which communication tools will be utilised, the frequency of communications, and the methods by which information will be disseminated.

The goal is to align all participants and ensure everyone involved in the project is well-informed at every stage of the project lifecycle, thereby enhancing overall project execution.

How should an effective communication plan look?

An effective communication plan should clearly define its objectives and mechanisms. For instance, the main purpose might be to enhance project transparency and ensure active stakeholder engagement.

To achieve this, various tools such as emails for daily updates, weekly scheduled meetings, and project management software for real-time updates and feedback could be implemented. Key stakeholders in this plan would usually include the project team, high-level executives, and any relevant external partners. Each of these groups would receive tailored information designed to meet their specific needs and involvement in the project.

How to develop a communication plan for project management?

The development of a communication plan starts with identifying all the stakeholders who will be impacted by or have an impact on the project. It is crucial to determine what specific information is relevant to each group to avoid information overload and ensure relevance. After identifying these needs, the next step is to select the most effective communication methods and determine the appropriate frequency of communications for each stakeholder group.

An ongoing task within any communication plan is monitoring its effectiveness and making necessary adjustments. Depending on the project’s progress and stakeholder feedback, this could mean changing the communication frequency, methods, or even the type of information shared. Regular assessment helps adapt the communication strategy to meet evolving project needs and stakeholder expectations.

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